8 March 2016
Comments: Comments Off on 4 Tips to Get Subscribers to Open Your Emails

4 Tips to Get Subscribers to Open Your Emails

When you are doing email marketing you have to pay close attention to several sets of numbers. These include open rates, click through rates and conversions. Yet in an important way, your open rate is the most important of all. This is the first step towards getting the results you want. Before you can even […]


29 August 2014
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How to avoid email spam filters

Let’s face it. You can’t avoid spam filters and you most probably won’t achieve 100% deliverability rate for your emails. Thanks to some hard working spam filters, it was found that an average of 10 – 20% (in some cases, even higher) of your emails or 1 in 6 emails do not end up in […]


16 April 2014
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How to Keep Emails From Going to Spam Folders

It’s getting more and more challenging to get people to read your emails. If you have a mailing list, you may be sending out messages to hundreds if not thousands of subscribers. While there are many things you can do to make your emails interesting and compelling, the first requirement is to get them past […]


15 January 2014
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How to improve your email marketing results with split testing

Split testing, which is also known as A/B testing, can be one of the most powerful tools to help you get better results from your email marketing campaigns. This technique can also be used for designing advertisements and other marketing purposes, but in this article I’m going to focus on the benefits to email marketers. […]


5 November 2013
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Use graphics effectively in email marketing

For many internet marketers, graphics are an essential part of their email marketing campaigns. By combining images with persuasive text, marketers hope to influence their readers to take their call to actions that can ultimately boost sales or increase awareness of their brand! Improper use of Graphics Nevertheless, there are still many marketers who are […]


18 September 2013
Comments: 8

How to keep your subscribers Happy and Engaged

Email marketing is still an effective way to build a loyal customer base. It is, however, getting more difficult all the time. There are several reasons for this. For one thing, there is more competition now than ever before. People are also becoming less tolerant of promotional emails. Remember, even Gmail recently introduced tabs, and […]


30 August 2013
Comments: 1

How will Gmail tabs affect your Email Marketing campaigns

Recently, Gmail has decided to make some changes to their users’ Inboxes by introducing tabs. If you are a Gmail user, you will notice these tabs at the top of your account, just above the email lists. The new Gmail layout Instead of sending emails into just one inbox, Gmail now automatically categorize incoming emails […]


24 August 2013
Comments: 5

MailChimp vs Thunder Mailer

Both MailChimp and Thunder Mailer provide many useful features for email marketers. Which one is better? In order to answer this question, it’s necessary to take a close look at both of them. You also have to consider your own needs and what you are most comfortable with. While MailChimp and Thunder Mailer have some […]



28 June 2013
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Why Email Marketing – Infographic

Let’s start with a simple question: how many people you know doesn’t have an email? Chances are the answer is “very little”. According to Royal Pingdom, there are 2.2 billion email users worldwide. The website also estimated that approximately 144 billion emails were trafficked per day. That’s about 20 times the world’s population. That’s a […]