4 Tips to Get Subscribers to Open Your Emails
When you are doing email marketing you have to pay close attention to several sets of numbers. These include open rates, click through rates and conversions. Yet in an important way, your open rate is the most important of all. This is the first step towards getting the results you want. Before you can even […]
How to avoid email spam filters
Let’s face it. You can’t avoid spam filters and you most probably won’t achieve 100% deliverability rate for your emails. Thanks to some hard working spam filters, it was found that an average of 10 – 20% (in some cases, even higher) of your emails or 1 in 6 emails do not end up in […]
How to Keep Emails From Going to Spam Folders
It’s getting more and more challenging to get people to read your emails. If you have a mailing list, you may be sending out messages to hundreds if not thousands of subscribers. While there are many things you can do to make your emails interesting and compelling, the first requirement is to get them past […]
How to improve your email marketing results with split testing
Split testing, which is also known as A/B testing, can be one of the most powerful tools to help you get better results from your email marketing campaigns. This technique can also be used for designing advertisements and other marketing purposes, but in this article I’m going to focus on the benefits to email marketers. […]
Use graphics effectively in email marketing
For many internet marketers, graphics are an essential part of their email marketing campaigns. By combining images with persuasive text, marketers hope to influence their readers to take their call to actions that can ultimately boost sales or increase awareness of their brand! Improper use of Graphics Nevertheless, there are still many marketers who are […]
How to keep your subscribers Happy and Engaged
Email marketing is still an effective way to build a loyal customer base. It is, however, getting more difficult all the time. There are several reasons for this. For one thing, there is more competition now than ever before. People are also becoming less tolerant of promotional emails. Remember, even Gmail recently introduced tabs, and […]
How will Gmail tabs affect your Email Marketing campaigns
Recently, Gmail has decided to make some changes to their users’ Inboxes by introducing tabs. If you are a Gmail user, you will notice these tabs at the top of your account, just above the email lists. The new Gmail layout Instead of sending emails into just one inbox, Gmail now automatically categorize incoming emails […]
MailChimp vs Thunder Mailer
Both MailChimp and Thunder Mailer provide many useful features for email marketers. Which one is better? In order to answer this question, it’s necessary to take a close look at both of them. You also have to consider your own needs and what you are most comfortable with. While MailChimp and Thunder Mailer have some […]
Text Email vs HTML Email – The Pros and Cons
If you have an email list or simply send lots of emails to business and personal contacts, you may have wondered about the best way to format your messages. Is it better to use text format or HTML format? There are quite a few points to consider regarding the email format you should use, as […]
Why Email Marketing – Infographic
Let’s start with a simple question: how many people you know doesn’t have an email? Chances are the answer is “very little”. According to Royal Pingdom, there are 2.2 billion email users worldwide. The website also estimated that approximately 144 billion emails were trafficked per day. That’s about 20 times the world’s population. That’s a […]