How to Build an Email List
Building an email list is one of the most valuable actions you can take when it comes to your online business. While it’s not difficult, many people feel intimidated by the whole process. It may seem like you need a lot of expertise to get started. Or you may be concerned about the expenses involved. […]
Why Email Marketing is so Important
While there are many ways to promote your product, service or website, email marketing remains one of the most powerful. Some people believe that trends like social media have reduced the importance of email, but nothing could be further from the truth. For reasons I’ll be explaining in this article, email marketing is still the […]
Pros and Cons of Offering Freebies to Your Newsletter Subscribers
If you have an email list, or are planning to start one, you have to consider whether or not to offer people a free gift as an incentive to subscribe. This is a common practice, and one that has been used ever since email marketing began. Is it still effective, though? In this article, we’ll […]