Text Email vs HTML Email – The Pros and Cons
If you have an email list or simply send lots of emails to business and personal contacts, you may have wondered about the best way to format your messages. Is it better to use text format or HTML format? There are quite a few points to consider regarding the email format you should use, as […]
How to Build an Email List
Building an email list is one of the most valuable actions you can take when it comes to your online business. While it’s not difficult, many people feel intimidated by the whole process. It may seem like you need a lot of expertise to get started. Or you may be concerned about the expenses involved. […]
5 Email Marketing Tips For 2013
Does email marketing still work in 2013? The answer is definitely “yes”, but at the same time things have changed in the last few years. If you use the same strategies that you used 5 years ago, you will have a hard time keeping up with the competition. Like everything else related to online marketing, […]
Why Email Marketing – Infographic
Let’s start with a simple question: how many people you know doesn’t have an email? Chances are the answer is “very little”. According to Royal Pingdom, there are 2.2 billion email users worldwide. The website also estimated that approximately 144 billion emails were trafficked per day. That’s about 20 times the world’s population. That’s a […]
Tips for creating Email Marketing content that works
Marketing email – we get them in our inboxes and even spam folders all the time. But did you ever wonder why we take more notice of some and totally ignored the others? Was it the attractive graphics? Or perhaps it was the engaging content? Maybe it was because we were anticipating it! Whichever the […]
MailChimp Email Marketing Service Review
MailChimp is a service that can help you manage your email marketing campaigns. It has many great features and functions that are suitable to both beginners and advanced Internet marketers. While it has many of the same benefits as popular autoresponder services such as AWeber and GetResponse, it has the advantage of being free (at […]
Tips to get Maximum Click Through Rates for your emails
Anyone who does email marketing knows the importance of having a good click through rate (CTR). This refers to how many of your email recipients actually click on the links in your emails. If your CTR is low, your email campaign can’t be profitable! You can measure this essential number using tools such as Google […]
Why Email Marketing is so Important
While there are many ways to promote your product, service or website, email marketing remains one of the most powerful. Some people believe that trends like social media have reduced the importance of email, but nothing could be further from the truth. For reasons I’ll be explaining in this article, email marketing is still the […]
Pros and Cons of Offering Freebies to Your Newsletter Subscribers
If you have an email list, or are planning to start one, you have to consider whether or not to offer people a free gift as an incentive to subscribe. This is a common practice, and one that has been used ever since email marketing began. Is it still effective, though? In this article, we’ll […]
8 Tips For a Successful Email Marketing Campaign
Email marketing continues to be one of the most successful business models for online marketers. There are, however, many factors that can determine whether an email campaign succeeds wildly or falls flat. Remember that you are competing with lots of other emails to get your prospect’s attention, so you have to do everything right. The […]